Email Marketing
Embrace Multi-channel Marketing with Email!
Email marketing is an integral component for multi-channel marketing campaigns. Perfect for engaging audiences – whether it’s e-commerce, B2B, or upselling services – on big or small-scale operations alike.
Used appropriately, it can be a powerful tool to promote your brand and build customer loyalty. We can help you achieve a powerful email marketing strategy alongside creating, managing your email campaigns and reports through our email marketing agency, Marketlayer.
Why email marketing is important
Email Marketing is a pivotal element of your overall marketing strategy, enhancing your efforts and magnifying your message to boost conversions. It allows you to guide and support your customers on their discovery journey with your company through direct and personalised communication.
Integrate email marketing with your offline activities to create a unified approach that strengthens your customers’ journey through the four crucial stages: awareness, consideration, conversion, and retention.
- During the awareness phase, emails serve as ambassadors, introducing customers to a brand’s identity and its value proposition. Serving as a reinforcing reminder of your Door drop campaign message. This strategic combination not only drives footfall but also boosts sales by leveraging offers and sparking curiosity.
- During the consideration stage, targeted emails serve as educational resources, offering comprehensive details to assist potential customers in their decision-making. These emails complement your printed materials, from catalogue mailings to direct mail and in-store information leaflets, by providing additional information and insights.
- The conversion phase transforms emails into powerful catalysts, persuading recipients to take actions that reinforce their commitment. They are ideal complements to offer mailings, whether it’s through highly personalised, targeted discounts that boost online sales or general offers designed to increase in-store purchases.
- As customers progress into the retention phase, utilising emails to boost loyalty and fortify the customer-brand relationship becomes key. Enhancing the overall membership experience working hard alongside your membership mailings and members area on your website.
By seamlessly integrating email marketing with your offline efforts, you create a robust marketing strategy that works harder across all four key areas, driving impactful results and enhancing customer engagement.
Tap into powerful email marketing…The Advantages of Email Marketing
Why do businesses love marketing with emails? Because it’s a game-changer that prompts action and stays in the inbox until a decision is made. It’s not just about building relationships; it’s a traffic-driving, segmentation-savvy, and an A/B testing wizard that speaks directly to your audience’s interests.
Key Advantages:
- Cost-Effective – Bid farewell to expensive set-up costs – your budget-friendly choice with ongoing low cost per impression.
- Global Reach – Break down geographical barriers and instantly connect with a global audience.
- Direct Communication – Land straight in your audience’s inbox, creating a personalised and intimate engagement channel.
- Prompt Action – Emails are action magnets, driving footfall to your store, clicks, purchases, and form submissions when used with a clear call-to-action.
- Measurable Metrics – Dive into detailed analytics to track open rates, click-through rates, and conversions for campaign optimisation.
- Segmentation and Personalisation – Tailor content based on demographics, behaviours, and preferences for maximum relevance and engagement.
- Automation – Set up triggered emails effortlessly, saving time and ensuring timely and relevant communication.
- High ROI – Enjoy a consistently high return on investment with low costs and high conversion potential.
- Brand Awareness – Keep your brand top-of-mind with regular communication that reinforces your identity.
- Easy to Share – Let your subscribers become advocates by easily sharing your content with friends and on social media.
- Mobile-Friendly – Adapt to the mobile era with responsive designs for emails that look good on any screen size.
- Quick Deployment – Respond swiftly to time-sensitive promotions, announcements, or event invitations with rapid email campaign creation.
- Integration with Other Channels – Create a cohesive marketing strategy by seamlessly integrating emails with other channels.
- Continuous Improvement – Refine your strategy through A/B testing and analytics, ensuring ongoing engagement and stellar results.
The benefits of using email as part of a multi-channel campaign
Integrating email into a multi-channel campaign has significant advantages across both online and offline channels.
In the digital realm, email provides a direct and immediate avenue for personalised communications, enhancing engagement and fostering customer relationships. When synchronised with offline channels such as direct mail, OTP advertising or events, email ensures a seamless and cohesive brand experience.
What is email marketing?
Email marketing is an effective digital communication channel. Landing your message into your customer’s inbox. Making it the perfect marketing duo with direct mail, targeting the inbox and the letterbox.
Offering the ability for your business to connect with your customers, promote products or services, building upon relationships in-between purchases. Ultimately enhancing your brand awareness, driving conversions, leads, and getting you closer to achieving your marketing goals.
Permissions & Regulations
Make sure you are well-versed in the email regulations that are applicable in your country, and in some cases, even internationally. When you choose to work with us, for your marketing needs, it is still your responsibility to provide us with email data lists that are compliant with the relevant regulations.
These regulations are determined by both your location and the location of your subscribers, so it is your duty to stay informed about the specific laws that pertain to you.
For example here is a quick glimpse of a few marketing email regulations by country:
- The European Union – General Data Protection Regulation (GDPR)
- Australia – Spam Act of 2003
- Brazil – Lei Geral de Proteção de Dados Pessoais (LGPD)
- United States – CAN-SPAM Act
- Canada – Canadian Anti-Spam Law (CASL)
Dive into a full list which has a comprehensive list of countries, the consent requirements and possible fines for breaking them.
Elevate your campaigns with a click…The Challenges of Email Marketing
While email can be the ideal method for connecting with customers, generating new leads, and fostering crucial business connections, it is not without its limitations such as:
- Overcrowded Inboxes: The prevalence of promotional emails can lead to inbox clutter, making it challenging for your messages to stand out and increasing the likelihood of them being overlooked or marked as spam.
- Spam Filters and Deliverability: Strict spam filters can sometimes misclassify legitimate marketing emails as spam, affecting deliverability rates and potentially causing your messages to end up in recipients’ spam folders.
- Privacy Concerns: Heightened concerns about privacy and data protection may make users hesitant to provide personal information, impacting your ability to personalise campaigns and tailor content effectively.
- Mobile Compatibility Issues: Crafting emails that are compatible with various devices, especially mobile phones, can be challenging. If emails & websites are not optimised for mobile viewing, it may result in a poor user experience and decreased engagement.
- Size limit: Large emails can result in slow loading times or failures, leading to potential customers becoming disinterested.
And that’s why we’re here to help. We can guide you through these obstacles to limit their impact so you can be sure you’re able to use email as a supporting channel to its fullest. Reach out to our multi-channel Marketing Team who can deliver your next email campaign.