- 50% cost reduction
- Sales uplift of 30% month 1,
50% month 2, 60% month 3
- 400% uplift in daily bookings
- 400 new customers acquired
- Data cleansing increased ROI immediately by circa 20%
How did we approach this Direct Mail marketing campaign?
We assigned a dedicated account manager who brought in a variety of EDWPS specialists at key points to improve the mailing from data, design & creation, and postage through to print and production.
Analysing Eastons’ existing customer data after a free data health check gave insights into the quality and health of the data. From this starting point, we removed duplicates, and incorrect/incomplete addresses, amended errors/abbreviations, remove deceased & gone away records and completed missing data where possible.
EDWPS then suggested segmenting the data into 3 segments: (i) UK & Continental Holiday Brochure only, (ii) Day Excursion Brochure only, (iii) Both Brochures.
As a more considered data-driven approach could deliver significant savings, and ROI whilst still driving sales.
Reviewing previous mailings we altered the mailing pack so it would benefit from both machinability and responsible/sustainable bulk mail discounts.
Why data solutions?
Data is the driving force behind every marketing campaign.
The strength of the data directly impacts the marketing campaign and its outcomes. Once the data has been collected and analysed it can provide key insights to make better-informed decisions that can result in greater impact. Thanks to our data services and our trusted experts we can guide you on how to make the most of your data and discuss ways it can be best utilised.
Want to see how our data solutions can benefit your business?
Get in touch and we’ll help you to bring something memorable (and sustainable) to life.Contact Us