How can charities and non-profits benefit from using direct mail? From personalisation to targeted messaging, it opens up a whole new way of gaining new supporters and nurturing your existing audience base.
Direct mail for charities and the not-for-profit sector
Sent specifically to a named person, direct mail quite literally puts your message into the hands of prospects and supporters. And this tangible approach pays off, leading to higher engagement and a marked increase in donations and charity engagement.
“The team at Eight Days a Week Print Solution came in at the last hour to save our Christmas newsletter campaign. We needed this campaign turned around in 72 hours to meet a time-sensitive deadline for our upcoming donor event. They achieved this…whilst also offering cost-saving options. We would not hesitate to recommend them.”Leading cancer charity
Direct mail campaigns can easily be integrated with digital campaigns, allowing you to target audiences with engaging stories, personalised messaging and useful incentives that will inspire action.
What are the benefits of charity direct mail?
- Adapt to your audience to increase your supporter base
- Nurture your relationships with donors and volunteers
- Improve awareness of your brand, services and campaigns
- Advertise events or appeals, nationally or locally
- Easily track and measure engagement
- Personalise your mailings to raise value and trust
- Offer incentives or discounts
- Work with flexible print and postage formats
- Support marketing activity across other channels
Data-driven direct mail marketing
Want to know what’s more effective than direct mail? Data-driven direct mail.
In fact, data cleansing makes direct mailers so much more successful, that we offer a complimentary data dive to all new customers.
By analysing your database, we’ll start to make sense of your audience makeup and suggest more effective ways to help you organise your mailings and connect with prospective and existing supporters.
When applied to a tangible direct mail campaign, data-driven marketing can:
- Be highly personalised
- Get you in front of the right customers
- Make a greater impression
- Increase brand awareness and trust
- Play a key role in multi-channel marketing.
Personalised direct mail
With an up-to-date database, you’ll have a better understanding of your supporter demographics and be in a strong position to personalise your messaging.
By using variable data, we can address your direct mail marketing to a named person or transform a mailing to be geographically relevant, so your supporters are more likely to engage and take action.
Direct mail is already a highly engaging mode of marketing but, by tailoring your communications to the receiver and offering them a personalised experience, you’ll enjoy an even higher ROI, increased brand awareness and greater customer loyalty.
“EDWPS were superstars from start to finish helping us from when we had a vague idea all the way through to execution and delivery. They communicated with us well throughout the process, print quality was excellent and it was a very rapid turnaround time. Their processes were competitive and they are definitely a frontrunner for my next campaign.”The Big Issue Foundation
Your direct mail postage options
On the hunt for new members, donors or volunteers? As a not-for-profit, you’ll enjoy VAT exemptions on print and postage. And there are plenty of other ways we can reduce your mailing costs, too, thanks to our partnerships with Royal Mail and Citipost.
We’ll advise on the most cost-effective direct mail formats, looking at the size, design and machinability to make delivery faster and more affordable.
Other powerful mailing options for your not-for-profit include:
- Door drops
- Partially addressed mail
- Leaflet distribution
- Advertising mail
- Royal Mail Mailmark®.